'; doc += ''; doc += ''; doc += ''; winimg.document.writeln(doc); winimg.document.close(); } //]]>

R. Harper Mason

January 6, 2010

Downtown trees…for wildlife?

Filed under: Downtown Stories,Natural Solutions — Tags: , , — R. Harper Mason @ 3:15 pm

In many of our towns and cities, downtown improvement associations, city governments, and interested individuals have joined together to plant trees. They look nice, and many of them cover up some unsightly architecture. But do trees in downtown provide other uses? How about wildlife habitat? I know that sounds strange, but let’s take a closeer look at downtown trees as they relate to wildlife.
First, let me say that my hometown, El Dorado, Arkansas, has a master plan for downtown tree planting. The year by year implementation of this plan has resulted in over 800 trees planted. My comments here are being written as I look into a downtown that is literally full of trees.
El Dorado’s downtown trees are a mix of Ornamental Pear,(actually a bad selection) Live Oak, Red Oak, Sycamore, and Sweet Gum extending out over a twenty block area.
These trees have matured to the point where they rise above the mostly two story buildings in the downtown. As they have gotten larger, their use by wildlife has increased. Numerous downtown trees are now roosting areas for a wide variety of birds. Granted, not all of our downtown birds are the most desirable of the species, but on the whole, the cumulative effect of several thousand birds in a downtown is positive. As the trees have gotten larger, nesting has occured. On a recent trip to Houston, I passed a mall with several Pear Trees planted in a parking area. In one tree, I counted six nests. In several major cities, the downtown trees, which have attracted a general mix of smaller birds, have brought in hawks and falcons which prey on these birds. Several falcons have even nested on building ledges, adapting to tall buildings as if they were mountains. Recently in Chicago, one of the most popular public television programs was a still television camera trained on a falcon’s nest.
Spring comes to my downtown with the Pear Trees in full bloom. Honey bees by the thousands invade the city to work the pear blossoms. In the fall as acorns fall from the numerous oaks, birds feast on the acorns crushed by cars or pedestrians. At night, when the opossums, raccoons, and skunks roam our back alleys, our trees serve as a place of refuge or as a spot to prey on the roosting birds.
It may sound unlikely, but just the presence of hundreds of trees in an otherwise sterile downtown setting is conducive to wildlife. Birds crossing from one area to the next pause in our trees and squirrels dart across traffic from one tree to the next.
Across the country, thousands of trees have been planted in downtowns. Each one of these trees is looked upon by wildlife as either a source of food or shelter. When the tree planting is supplemented by the addition of shrubs or other low bush planting, the wildlife usage jumps. Vacant lots or even parking areas can be mini wildlife corridors by merely planting trees, shrubs, and grasses along their back edges. As more and more habitat is lost to urban development, these city trees and shrubs become more and more attractive to wildlife.
And finally, one more good reason to plant downtown trees; lower utility bills for your downtown merchants. No, it’s not only because of the shade of the leaves, it’s more complicated than that. When our first satellites carrying heat sensors scanned the country, they immediately detected hot spots in every town and city of any size. If you have ever walked across a blacktop highway barefoot, you understand how asphalt, concrete, and other building materials hold heat. The average downtown is sometimes 10 degrees hotter than the surrounding countryside. When the satellite data was closely analyzed, certain areas within a city would stand out as cooler than other areas. It became very clear that cities with parks and downtown trees were substantially cooler than a city without trees. A downtown with good tree planting can have midsummer temperatures as much as 10 degrees cooler than a comparable city without trees. Translate that to your electric bill and you can have as much as a $50.00 to $100.00 a month reduction.
So the next time you look at your downtown, try to imagine a beautiful tree every 25 feet along every street. What a difference it would make. A difference not only for wildlife, but as a beautiful addition to a bare street and as a cooling agent for those hot Arkansas summers.

December 24, 2009

The 2009 Christmas Letter

CHRISTMAS 2009
This Christmas, Vertis and I will be staying in South Arkansas.
There’s something about Christmas that seems to draw us back to our roots. I can’t think of a place we’d rather be than Corinne, our wonderful home of 35 years…sitting by a crackling fire listening to carols. Then, maybe we’ll ride downtown, where we’ve been heavily involved…it seems like forever… to view thousands of old fashioned, red and green Christmas lights and take a nostalgic ride in a horse-drawn carriages. All of the glitter and glitz of Las Vegas can’t make a Christmas sparkle like a sense of place shared with family and friends
To me, the holidays are always about returning to our roots, seeing family and friends, and reaffirming our wonderful faith. This year will be no exception. Thanksgiving turned out to be one of the warmest and most pleasant times we’ve had with our family in years, as our extended family gathered around the table to give thanks and to enjoy each other’s company.
But, as Christmas approaches, our thoughts are always more than just about family and friends. It’s a time to celebrate our faith, and one of the special ways we do that is to attend a very special Christmas Eve service at First Baptist Church, with candles and carols. If that doesn’t get you in the Christmas spirit nothing will.
This year we have lost friends from illness and tragic accidents, and our prayers go out to those families who are grieving this Christmas. It makes us so grateful, as we approach the new year, for our health and the well being of our extended family.
As Vertis and I approach the autumn of our lives, we are especially grateful for the friendship of so many in such distant places, and, of course, here in Arkansas. Friends are such a integral part of life that I can’t imagine living without them. Christmas calls attention to our lives and relationships, and, as we look forward to Christmas, I can assure you that a life without faith, friends, family, and a place to call home, is surely a dismal existence.
And finally; as the new year approaches, Vertis and I are looking forward to a very special day, January 17th. Fifty years ago we walked out of First Baptist Church in Smackover, Arkansas to spend the rest of our lives together. This coming January 17th we’ll forgo the reception our children wanted to give us, and, maybe selfishly, take a sentimental journey back to New Orleans where we spent our honeymoon. We won’t be staying in a $10 a night Quality Inn and eating Chrystal Hamburgers this time.
Merry Christmas
Richard
Vertis

December 17, 2009

Add Stuff to your downtown

Filed under: Downtown Stories — Tags: , , — R. Harper Mason @ 5:44 pm

That’s right, add stuff, and it usually doesn’t matter exactly what kind of stuff you add. A bare downtown always looks like a dead downtown. Stuff can be park benches, poster boards, kiosks, planters, hanging baskets, or as we did…two old English London phone booths. The next time you visit Disney Land or World take a good look at a perfect Main Street and notice all the stuff. Plenty of trees, benches, and planters. Actually, it’s difficult to add to much to a downtown. The Swiss have been doing it for years and they are the experts in lively downtowns…which draw shoppers and tourists.
Let me put in a plug for a new hybrid tree that has recently come on the market. It’s the Autumn Blaze Maple, a perfect street tree. In the south we have a tough time with Red Maple trees, but the new Autumn Blaze Maple fit the south perfectly. The bright red color is the best of any of the fall trees that I have ever seen. I planted over 1000 downtown trees and I’m sold on this tree.
Let me leave you with a don’t plant tree…the Bradford Pear. It will grow fast, look good quickly, but will either split and die or just die from the top down in a relative short period of time. It’s not a good street tree in my opinon.

December 9, 2009

Renovate and Restore…Your Downtown

Filed under: Downtown Stories — Tags: , , , — R. Harper Mason @ 9:31 pm

Why renovate and restore old downtown buildings? Well, the quality of your building is going to dictate the quality of the tentent you will attract. This nation is full of downtowns that have one thing in common. They are rundown! Business groups whin and scratch their heads trying to come up with plans to attract new businesses to locate in the heart of their downtowns. However, most of the time they ignore the most ciritcal part of attracting new retail businesses. In order for you to attract a quality tentent to move into a building, the building must be as high a quality and…as high a quality as any retail district in the city. Only then can you expect to attract the tentents necessary to have a successful downtown.
However, there is a danger when a downtown becomes a rundown and one property owner decided to upgrade their property. Many times the property owner is so anxious to find someone to lease the building that they will take the first person that comes along. Not only should you be selective, but if you have less than desireable tentents in your downtown you should not renew their leases. An empty building is better that a low quality tentent.
But the bottom line is, you can’t expect a quality business to go in usless you offer them a quality place…completely renovated…and with some free rent and other perks. Folks it ain’t easy to restore a downtown. Don’t make it harder than it is by keeping low end tentents in rundown buildings.

December 1, 2009

Make them an offer they can’t turn down.

Filed under: Downtown Stories — Tags: , , — R. Harper Mason @ 4:02 pm

The “make ‘em an offer” comes right out of the Godfather movie, but it makes a lot of sense when dealing with a rundown downtown. My wife took on the task of recruiting new business to downtown El Dorado when we started renovatiing the property we had purchased. She went to the Mall, strip centers, and little out of the way stores. And she sat down with the owners and laid out a lease and rent proposal that they couldn’t resist. She brought at least ten new businesses to downtown El Dorado, Arkansas. Free rent? You bet and a lot of it. Renovating the building for the tentent? Sure. The result has turned out great. Although the downtown rental property had a negative return on investment the first year, it has made up for it in later years.
And she didn’t recruit just any business. Her plan was to bring in a retail mix that had a common shopper. Very much like a mall does. Another focus was to recruit only independent businesses…speciality stores. She even refused to renew a lease of a nationally known retailer. Her overall plan turned out extremely successful, and the resulting retail mix of stores was one of the primary reasons downtown El Dorado was named the best downtown in the nation.
So my advice to those empty downtowns around our nation is to “Make a retailer an offer they can’t resist.”

November 24, 2009

A simple downtown solution to a retail store’s visibility

Filed under: Downtown Stories — Tags: , , — R. Harper Mason @ 3:38 pm

Roger Brooks, a nationally known retail and downtown renovation and restoration expert, recently spoke to a group of merchants in El Dorado, Arkansas. He had a lot of great ideas, but one simple suggestion really hit home with me. It was signage. Every store has signage, but is the most common signage, which is the store name painted on the front window, the right kind? No; and here’s why, according to Roger. First, most of the signage doesn’t tell a shopper what the store offers. In El Dorado we have a downtown store called The Olde Town Store. It’s name is painted on the window, but what does that name tell you? Not much. In every town there are hundreds of signs which have cute names, and, if you live in that town, you finally find out what they’re selling, but you don’t live there and are just visiting, you don’t have a clue. However, you don’t have to give up your cute name to tell a customer what’s in the store.
This is how you do it: Hang a small, 2 foot by 1 foot sign extending out at right angles from the storefront, or attached to the awning. On that sign tell what’s in the store. The Olde Town Store now has a hanging sign that says, “Bakery and Health Food”. If you’re on the corner of the block and look down the street, you’ll see the sign and know if that’s a store you care to shop in. If that sign wasn’t there, you might not even venture down the block. It has been docuemented that proper signage increases business, sometimes as much as 30%.
Fix your signage and watch your sales move up.

November 19, 2009

Thanksgiving bonus–best dressing recipe…ever

Okay folks, this is a public service anouncement. It will make your Thanksgiving dinner.

Vertis Mason’s southern cornbread dressing:
4 cups cornbread crumbs (made with buttermilk)
2 cups biscuit or day-old bread crumbs (made with buttermilk)
1 cup chopped celery
1/2 cup chopped onion
1 tart apple, chopped
1 1/2 teaspoon salt
1 teaspoon black pepper
1 teaspoon poultry seasoning or 1/2 teaspoon sage
6 eggs, beaten
1 cup milk
1/4 lb. Butter, melted
4 cups hot chicken broth

Combine breads, celery, onion, apple and seasonings; mix well. Combine eggs and milk; pour over bread mixture. Combine butter and broth; pour over mixture. Let set for 15-20 minutes. Pour into greased pan; bake at 350 degrees for 1 hour.

No kidding: This is the best Thanksgiving dressing you’ll ever eat.
Richard Mason

November 16, 2009

Downtown Stories

Filed under: Downtown Stories — Tags: , , , , — R. Harper Mason @ 4:59 pm

My downtown stories have a lot to do with renovation. How to get started and how to be successful. Today, I want to post what I think is a critical part improving your town. It’s planting. Many times it’s overlooked, but I think downtown renovation begins with a commitment to plant. That’s right. Planting something is the best value for the money spent and planting trees, shrubs, or even potted plants will create more of an impact than costly sidewalk streetscapes.
I’ve had a little background on downtown renovation. Downtown El Dorado, Arkansas was a ghost town when my wife and I started buying buildings and renovating them some 25 years ago. However, it wasn’t just the work on the storefronts and bringing new businesses downtown, a big part of it was the planting of over a 1000 street trees and the instalation of some 50 + planters…large and small.
Actually, there’s not a magic pill you can give a downtown and expect it to bloom overnight. We had to set a course and add to El Dorado’s downtown mix every year. It’s the steady adding until you have enough “stuff” and businesses to achive success. We made it last year…an ovenight success… after 25 years. Downtown El Dorado was named America’s Best Downtown.
If you have a sad, rundown center of your city, plant something and then next year add to what you have and on and on. Renovating a decaying downtown isn’t something that happens overnight, but it can happen.
I want this blog to be full of helpful ideas that focus on the heart of your city. Remember this: If the center of your town is precieved to be a failure, then your whole town is seen as a failure by others.

Powered by WordPress