Living downtown is the best and the most environmentally sound way to create a sustainable community. That premiss is simple enough, but hard to execute. Downtowns all over Europe have survived simply because they had people living in their downtowns. In our country we subsidized gas and the result was sprawl. To reverse that, downtowns all across America should offer incentives to live downtown. Tax free living; free utilities the list is as long as your imagination. A city should do everything possible to encourage downtown living. Only when people live in the center of a city will that city truly have a viable downtown. The economic incentives a city has to offer in order to make this happen will return untold benefits as people began to live and buy goods downtown. It will work!